The Grand Prix Ball 2018
July 9, 2018
From James Bond’s silver Aston Martin DB5 he won in a poker tournament in Casino Royale to Dustin Hoffman’s 1996 red Alfa Romeo 1600 Spider Duetto in The Graduate to Cameron’s red 1961 Ferrari 250 GT California Spyder SWB in Ferris Bueller’s Day Off, there are special cars that are iconic in pop culture and film.
From the silver screen to Silverstone, these cars are making men and females alike dream of a fast lifestyle.
In the 1920’s, the Grand Prix started with a set of rules for competing drivers to follow. With a brief break due to World War 2, race driving competitions culminated in 1950 with the first winner of the World Championship of Drivers by Giuseppe Farina in an Alfa Romeo.
The Silverstone circuit is situated in between Northamptonshire and Buckinghamshire in Britain and was set up in 1948 with the first actual race happening in 1950. Almost seventy years on, we have now seen more than 340,000 fans come to the Grand Prix in Silverstone in 2017 and this year, the hotly anticipated event was even hotter.
Formula 1 has become one of the richest sports in history with insane levels of investment (CVC Capital Partners bought the parent company Delta Topco in January 2017 for a reported £8 million sum) as well as huge sponsorship deals with eleven teams spending millions of pounds a year to simply operate – Ferrari, McLaren, Toyota, Honda, BMW Sauber, Renault, Red Bull, Williams, Midland F1/Spyker-MF1, Toro Rosso, and Super Aguri, racing cars has captivate a huge audience and attracts huge players in finance and brands. It is reported that teams need to spend an impressive $120 million per year simply to run.
Besides the excitement of the night race in the city lights of Singapore, the Bahrain Grand Prix in the desert, the A-list attended Grand Prix in yacht-filled Monaco, there is the ease of altruistic fundraising for charitable causes. And this is what GP Management does best.
Founder of GP Management, Jonny Dodge, started his money-can’t-buy experiences company out of a passion for adventure and delivering wild and incredible experiences no one else could offer.
GP Management can organise an excursion to Antarctica, private jet trips to the champagne region in France, to fly above former communist airbase in the Czech Republic, and soon space travel and space tourism. With friends like Richard Branson and former trips like networking opportunities with multi-millionaires on Necker Island, Jonny’s company is an explorer’s dream.
Dodge started the Grand Prix Ball, not just as an ode to the forthcoming Grand Prix race a few days after his annual event, but to gather his black book of contacts (whom are Formula 1 racing fans), to raise money for charity – Red Bull Wings for Life – a foundation raising funds for spinal-cord research. His efforts have culminated into one of the most pivotal society events in London.
The Grand Prix Ball is hosted annually at the 72-acre private members estate – the Hurlingham Club. Adorned in gorgeous floral bouquets, white linen tables, a stage for amazing live performances and a live auction, invited guests get to walk the red carpet into this beautiful building for a wonderful evening.
At JPR Media Group, we had the pleasure of organising the media and VIP’s for the 8th annual Grand Prix Ball, with the Telegraph, Forbes, Daily Mail and live interviews from Sky Sports to name a few. As paparazzi took particular interest in Love Island guests Kendall Knight, Charlie Frederick, Rosie Anna Williams and Zara McDermott as well as Made in Chelsea’s Sophie Hermann, we watched as famed Formula 1 legends David Coulthard, Mark Webber and Lazenby entertained guests with interviews and live demonstrations of incredible Formula 1 cars.
With gorgeous warm weather, beautiful cars, guests dressed in floor length gowns and black tie, and an amazing after party hosted by DJ Seb Fontaine and a live performance by the Gypsy Kings, the Grand Prix Ball is something you can’t miss!
Written for Luxuria Lifestyle International by Jessica Patterson