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Campbell Gray Hotels announces the opening of Alex, A Campbell Gray Hotel on Lake Zürich

July 23, 2019

Dubai 2019: London-based Campbell Gray Hotels is delighted to announce the opening of Alex on Lake Zürich in Switzerland. This new boutique luxury hotel on the western shore is 8km from Zürich’s city centre and has a unique position right on the iconic Swiss lake.

Perched on the water’s edge and set across five floors with a special state-of-the-art architectural design of stone and glass, Alex comprises 44 modern studios and penthouses all with glorious lake views and terraces. Rooms and suites also provide well-equipped kitchens, positioning the property as the first boutique Zürich hotel to offer a more enticing extended stay concept for guests.

A member of Small Luxury Hotels of the World, Alex provides an excellent location, making it ideal for both business and leisure with a wealth of international companies in the surrounding area.

At the heart of the hotel is a dynamic and vibrant all-day dining restaurant and bar, The Boathouse, which has been developed by renowned restaurant consultants Montana Fogg. The contemporary and sophisticated interiors are complemented by a unique and impressive waterfront terrace with spectacular views across the lake. Grilled meats and fish are combined with fresh salads and vegetables to create a light, healthy and beautiful food offering. The Boathouse focusses on the finest quality locally sourced seasonal produce with elegant and attentive service.

The wine cellar combines both known appellations and contemporary producers from across the globe, whilst also maintaining the emphasis on local sourcing by championing the wines of Switzerland. The cocktail programme is set to excite and entice guests to come back time and again.

Hotel guests also have access to the Lobby Lounge with its cosy open fireplace adjacent to the bar. There is also a specially dedicated residents’ lounge and business centre for hotel guests.

A peaceful wellness area is available exclusively for guests and features a sauna, steam room, relaxation area, fitness room, plunge pool, spa treatment room and direct access to the wonderfully clean waters of the lake for wild swimming. The spa incorporates locally inspired authentic healing traditions whilst embracing hand crafted experiences by Lake Zürich artisans. Guests are also encouraged to partake in several activities and services provided by the property including: a day trip to further corners of Lake Zürich on the hotel boat, water sports on the Lake, bicycles for exploring the local area and rowing from the local club adjacent to the hotel.

Interior design is always a major feature of a Campbell Gray Hotel and the designers, Emily Williams and Shayne Brady of BradyWilliams, have embraced the serenity of the lake in the interiors. The design incorporates strong natural materials using stone and timber as well as warm, comfortable furniture featuring beautiful colours and of course exciting artwork. The design has a strong residential feel with every aspect considered to making it especially comfortable for long staying guests.

Gordon Campbell Gray founder of Campbell Gray Hotels said “Alex is a unique prospect as it holds wide appeal for business, tourism, locals as well as international guests. We are thrilled to have this opportunity to be in Switzerland and are delighted to be working closely with the owners on the creation of Alex, and to introduce our distinctive brand to Lake Zurich”.

Alex will join the Campbell Gray Hotels portfolio, sitting alongside Le Gray in Beirut, The Machrie on Islay in Scotland and The Merchant House in Manama, Bahrain. Further hotel openings will be announced soon.

Rates at Alex start from 325CHF (approx. £246) per room per night including breakfast and city tax.

W: Campbell Gray Hotels

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